A household name since 1962

How Raiya grew from a local newcomer into a trusted fixture in Malaysian bathrooms.

Some brands you choose. Others you simply grow up with. For many Malaysian families, Raiya is the latter.

Since 1962, we've focused on one thing: dependable oral care that families can trust day after day. Over the decades the range has grown — sensitive care, whitening, junior smiles, natural lines — but the promise behind every tube has stayed exactly the same.

As we look ahead, we're investing in the brand and experience for a new generation, while honouring the trust that three generations have placed in us. Thank you for growing up with Raiya.